Wednesday, September 11, 2013

Keeping the Tradition Alive


Wave the Flag is a tradition like no other at Washington State University. Ol’ Crimson, the WSU flag, has flown at 134 consecutive ESPN GameDay shows. For 134 Saturdays straight, the nation has seen the Cougar logo flying in the background, held up triumphantly by Cougar faithful.
            
The 133rd consecutive appearance of Ol’ Crimson on the show was extra special for three WSU students.
            
WSU seniors Kevin Massimino, Jared Powell and junior Justin Shiver drove from Pullman to Auburn, Ala., to see WSU take on Auburn on August 31. ESPN GameDay was live from Clemson University in South Carolina that day, and Massimino, Powell, and Shiver had the honor of driving Ol’ Crimson to Atlanta, where they met up with a WSU alumni Tyler Witthun, who drove the flag the rest of the way and flew it proudly on GameDay for the 133rd straight week.
           
These three students were honored to be a part of the tradition that started in 2003.
            
They launched a Facebook page for the event on August 1, and gained more than 2,800 likes. Through statistics displayed to the admins on the page, they were able to find out that with just 2,800 likes, there were more than 4,500 people talking about it and more than 100,000 people were reached.
            
“It reached a lot of people,” Massimino said.
            
Massimino, Powell, and Shiver documented their 5,979 mile road trip through social media and posted video updates and pictures daily for their followers to see.
            
Their trip kicked off on Tuesday, August 27 with a send off event outside of Bohler gym. Through their social media outreach, they were able to connect with several Cougar alum throughout their trip and stay with some of them along the way.
            
The trip was also fundraised through their social media outreach. They fundraised to pay for gas and food. They were able to get a $500 Chevron gift card as well as a $500 McDonalds gift card through Coug IMG, which works specifically with college athletics. They also raised $3,200 through alumni, $2,500 of which they were able to donate to the Ol’ Crimson Booster Club because of how much money they raised through other sources.
            
“This will allow the tradition to continue for at least two years,” Massimino said.
            
The Ol’ Crimson Booster Club funds the flag being shipped to each GameDay.          
            
On the Facebook page for the event, Massimino, Powell, and Shiver wrote, “the three of us love Washington State University. The Cougar experience is much more than what simply happens in the classroom, and we want to tap into the massive amount of energy and Cougar Pride around the country.”
            
Powell and Massimino described the Cougar pride they felt throughout their trip as “amazing” and “unbelievable.”
            
Massimino said he thinks part of it might have been a “by product of the flag—it attracts positivety,” but he also noted that he thinks they would have received the same warm reception without the flag.
            
They also described the Auburn community as “ridiculously welcoming and genuine.”
           
Massimino and Powell said they appreciated the Auburn fans and community a lot and hope that WSU fans will always show the same hospitality and friendship to visiting fans.
            
Through this trip, they were able to gain and following and enjoy a once in a lifetime experience.
            
“Thank you to all the Coug fans who supported us,” Powell said. “It was a good time regardless of the outcome.”

Massimino and Powell left with a promise. They hope to be able to fly the flag themselves at a College GameDay sometime, but with their platform established, it’s a guarantee they will be back.
            
“Be looking for us to return in some way in the next year.” 



A collection of some of the photos taken by Kevin Massimino, Jared Powell, and Justin Shiver on the Wave the Flag roadtrip. Photos used with permission.


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